Misfit Collection | Art, wood & sculpture

Misfit collection: Oware sculpture built in art display. Oware is said  to be the oldest game on earth. It is at least 15,000 years old and can be traced back to the Sumerians of ancient Africa. It is one of the oldest sedentary games of Ghana. It is also played in other parts of west Africa & East Africa, but the name varies from country to country

Misfit collection. Working with wood and creating functional art & design.  Entry hall tables, side tables, custom stools, art & painting.

Materials: Wood | (Pine, Eucalyptus), Metal, Acrylic

My world of Paint & Color

URBAN BRAND DESIGN & CULTURE | Exhibition Hall, Art Gallery, History Center & Service Center

Design & Concept Phase:  Architecture and landscape design project for an exhibition hall, memorial garden and library located in Tamale, Northern Ghana. Project will be developed by using sustainable architectural strategies (solar panels, re-use of water, etc). Design includes   building complex for a library, exhibition center, visitor chalets and retail areas. Design to create an outdoor/indoor experience and to accommodate the necessary services like toilets, storage, parking areas and general utilities

Brand & logo development | beehive cafe

The Shire Ghana

Welcome | Akwaaba
The Shire is a private beach home rental, located above the beautiful sandy beaches of Langma-Kokrobite.
45 -1hr from Accra, Ghana’s vibrant capital city.  Find us on airbnb

I began the conceptualization, design, research and construction of a beach home project off the Atlantic coast after resigning my role as the Sr. Art Director & acting Creative Director of a global advertising firm. 
Working closely with ABDUL-RAHMAN AL-HASSAN RAHMA COMPANY LIMITED, as well as a local and foreign team/advisers, I began the daunting journey of “concept to REALITY”.
 My focus was to explore the view by doing little cutting as possible, & by keeping the natural flow of the land. Pushing the idea further, research was done on similar properties on coastal fronts to find out all the + – of building by the coast.

The Shire is  located above the beautiful sandy beaches of Langma, near Kokrobite – only 45 minutes from Accra, Ghana’s vibrant capital city. It boasts incredible panoramic views of the Atlantic Ocean and sits on a wooded hillside that slopes dramatically to the water’s edge some 300 meters away. The Shire is beautifully designed; modern yet classic – and built to conform to, and take advantage of, its picturesque surroundings.

Challenge
No road access, so we had to create one.
No power lines to the area, so the cost/burden fell on us to install and Investing in infrastructure. (power lines, water… Just to mention a few

Mixture of old and new systems, local and foreign all trying to integrate.- Obtaining a building permit took ages. – Lack of road access to property. (so one had to be created).- (GH -TIME. whenever it happens- it happens) – Too much red tape. – Building on a slope makes everything much harder. – Erosion needed to be addressed right off the bat.- Developing region (prices fluctuate all the time so budgeting becomes a nightmare).

Nestle CWAR (Central & West African region)

Welcome.  Bienvenue.  Bienvenido.  Boa Vinda.  Akwaaba to Nestle CWAR. This book was put together for John Thompson, the Marketing Communications Director at Nestle, Ghana (Industry Food & Beverages). It was designed as a guide to help him become adjusted to his new role. This was later used by the agency to help with their strategic planning for the region, which is made up of 21 countries.
Brand Communications | Sr. Art Direction

Information based on data and census collected  in 09-2010

1

1

2

2

3

3

4

4

5

5

6

6

7

7

8

8

9

9

10

10

11

11

12

12

13

13

14

14

15

15

16

16

17

17

18

18

19

19

20

20

Publicis Ghana | The Way of the lion Philosophy and culture for new young agency

Publicis Worldwide announced the opening of a new agency in Ghana – alleged to be one of the fastest growing economies in sub-Saharan Africa. Publicis Ghana launched business with a strong portfolio of Nestlé brands: Milo, Nido, Maggi, NESCAFE etc.

My roll as the Sr. Art Director was for the development of product branding for Nestlé portfolio. I created (The way of the lion) to serve as the philosophy and culture for a new young agency of designers, copy writers, account managers, and to inspire their creativity, work ethics and success of the agency. 

OBO Crepes

OBO Crepes is a local business based in San Diego, California. They produce some of the best handmade crepes you can find. My job was to create brand packaging for their crepes. An OBO crepe is that traditional way of using fresh and all natural ingredients. A family tradition handed down from generation to generation.

In coming up with the packaging brand design and the overall look and feel, I introduced other design elements & symbols as a means of communicating the benefits. ( handmade, quick & easy) 2012

Brand Voice: Natural. Tradition. Progressive. Forward


The Taste of Nigeria | 
Brand Campaign

MAGGI Cube is the single largest driver of the MAGGI business in Central and West Africa, with Nigeria alone contributing almost 60% of the total brand volume for the region. In Nigeria, MAGGI Cube has been around for ages and has become part of the culinary fabric, so much so that it is considered essential for traditional Nigerian dishes. But it’s not all good news. Fierce competition by newer entrants like Knorr has led to MAGGI Cube being increasingly regarded as an “old” brand; one unsuited for modern Nigerian dishes 

MAGGI TVC

CLIENT: Nestle -MAGGI  | Agency | Publicis Ghana 2011
John Andan | Senior Art Director 


Nestle Documentary | Maggi @ 50

As it celebrates 50 years of commitment to good taste in Cote D’Ivoire, Nestlé had the opportunity to blend “Tradition”,“Technology” and “Patriotism”. MAGGI positions itself as a core product in the Ivorian’s life; Through joy, pain, success and deceptions, MAGGI is always there. It is the traditional brand. As a brand which has grown up with the country, it has experienced the ups and downs that the country has undergone.

This documentary follows MAGGI’s epic story in music, colors and taste. MAGGI is more than just a healthy product. The MAGGI story involves people and their stories. We show this connection through a life cycle of MAGGI. And by so doing, demonstrate that in celebrating MAGGI,we also celebrate the people of Ivory Coast!
CLIENT: Nestle | Agency | Publicis Ghana 2010 – 2011
John Andan | Senior Art Director
Bruno | Camera/DOP
Vedio edit: Roots Image

Vodafone | Brand Refresh
Brand Campaign & Art Direction

Despite launching in Ghana with a great deal of fanfare – literally painting the town red, Vodafone momentum began to decline after a strong start. Brand measures were down, as were sales. The brand had failed to engage the hearts and minds of Ghanaians. This campaign sought to engage Ghanaians emotionally while selling the key network benefits of “Instant Connection”, “Crystal Clear Sound” and “Uninterrupted Calls”.

CLIENT: Vodafone GH | Agency Publicis Ghana 2009-2010
Sr. Art Director

Vodafone Brand Commentary

Nestle Milo | Ball in Motion

MILO was launched in Cote D’Ivoire in 2004, and since then the brand has not done as well as expected. MILO finds itself in a country where the chocolate beverage category is not really developed, where milk is preferred to chocolate beverages, and where water is by far the beverage of choice. So we created a fun, aspirational platform they couldn’t wait to be a part of: “EQUIPE MILO”.
CLIENT: Nestle | Agency Publicis Ghana 2010-2011
Sr. Art Director


Cerelac TVC | Happy Baby

When Cerelac asked us to help launch its most innovative product improvement – Bifidus, a probiotic designed to protect babies from the inside, we realized right away that the concept of protection from the inside would be difficult for consumers to grasp, so we took it a step further by emphasizing the benefit of the benefit: “a protected baby is a happy baby”.

CLIENT: Nestle | Publicis Ghana 2010 – 2011
Sr. Art Director