Works

Beach home project of the Atlantic coast of Ghana

The shire ltd

Conceptualization, design, research and construction of a beach home project off the Atlantic coast. Working closely with ABDUL-RAHMAN AL-HASSAN RAHMA COMPANY LIMITED, as well as a local and foreign team/advisers, I began the daunting journey of
“concept to REALITY”.

The Shire is a beach villa rental located above the beautiful sandy beaches of Langma, near Kokrobite – only 45 minutes from Accra, Ghana’s vibrant capital city.

It boasts incredible panoramic views of the Atlantic Ocean and sits on a wooded hillside that slopes dramatically to the water’s edge some 300 meters away. The Shire is beautifully designed; modern yet classic – and built to conform to, and take advantage of, its picturesque surroundings.

My focus was to explore the view by doing little cutting as possible, & by keeping the natural flow of the land. Pushing the idea further, research was done on similar properties on coastal fronts to find out all the + – of building by the coast.

Challenge
No road access, so we had to create one.
No power lines to the area, so the cost/burden fell on us to install…invesing in infrastructure. Just to mention a few

Mixture of old and new systems, local and foreign all trying to integrate.- Obtaining a building permit took ages. – Lack of road access to property. (so one had to be created).- (GH -TIME. whenever it happens- it happens) – Too much red tape. – Building on a slope makes everything much harder. – Erosion needed to be addressed right off the bat.- Developing region (prices fluctuate all the time so budgeting becomes a nightmare).

Show reel
stages during the development process

I looked at how I could use various resources available locally and modern techniques in building construction.

The design is true to its form, considering the natural slope of the land. We settled on using concrete construction.

Come discover The Shire – an incredible one-of-a-kind experience. An Andan design creative studio creation & experience

Charles R. Drew University PA program strategic, marketing and brand development.

Campaign Objective
Use the NEWS of the P.A. program’s accreditation and the INSPIRATION of the program’s mission & purpose to drive Awareness, Consideration and Recruitment.

THE IDEA
#DREWDIDTHAT

We will invite prospects for the PA program to engage with CDU by telling them stories of the accomplishments of CDU alumni and current students. These stories could be about accomplishments both big and small – from a friendly nurse helping a child overcome a fear of needles,
to a therapist helping teach someone to speak again, to a premature baby being nurtured to health, to a team of doctors helping cure a patient’s cancer, to a counselor helping a community
cope with substance abuse, to CDU students doing community service, to new advances in medical science and research – much like Dr. Charles Drew did when he changed medicine and humanity forever with his pioneering methods of blood preservation and transfusion.

Each story will be signed off #drewdidthat.
And each story will be signed off with all call to action for our prospects:
Join a long tradition of change-makers with CDU’s newest program: The Physician Assistant Program. Stylistically, the way we tell the stories should be varied, interesting, and in keeping with the
subject matter of the particular story. It could be an image, a film, a piece of music (if relevant), animation, or just words – e.g., a story about a nurse helping a kid overcome a fear of needles could be a simple beautiful animation, and a story about Substance Abuse counseling could
be a gritty film noir. We’ll start with telling the story of our heritage and our inspiration.

Professor Moini is the founding Program Director for the new Master of Health Science Physician Assistant Program at Charles R. Drew University (CDU).

OBO Crepes | brand campaign & packaging

OBO Crepes is a local business based in San Diego, California. They produce some of the best handmade crepes you can find. My job was to create brand packaging for their crepes. An OBO crepe is that traditional way of using fresh and all natural ingredients. A family tradition handed down from generation to generation.

In coming up with the packaging brand design and the overall look and feel, I introduced other design elements & symbols as a means of communicating the benefits. ( handmade, quick & easy)

Brand Voice: Natural. Tradition. Progressive. Forward

NESTLE’S CONTINUOUS EXCELLENCE

Communication Task:
Inspire Nestlé employees (how does this apply to me) in order to change their behavior by embracing the 
NCE philosophy. Empowering me to contribute in order to bring Good Food Good Life to the world.

Communication Task:
Inspire Nestlé employees (how does this apply to me) in order to change their behavior by embracing the 
NCE philosophy. Empowering me to contribute in order to bring Good Food Good Life to the world.

Nestle Documentary | Maggi @ 50

As it celebrates 50 years of commitment to good taste in Cote D’Ivoire, Nestlé had the opportunity to blend “Tradition”,“Technology” and “Patriotism”. MAGGI positions itself as a core product in the Ivorian’s life; Through joy, pain, success and deceptions, MAGGI is always there. It is the traditional brand. As a brand which has grown up with the country, it has experienced the ups and downs that the country has undergone.

This documentary follows MAGGI’s epic story in music, colors and taste. MAGGI is more than just a healthy product. The MAGGI story involves people and their stories. We show this connection through a life cycle of MAGGI. And by so doing, demonstrate that in celebrating MAGGI,we also celebrate the people of Ivory Coast!
CLIENT: Nestle Agency | PG

John Andan | Senior Art Director
Bruno | Camera/DOP
Vedio edit: Roots Image

Nestle Milo | Ball in Motion

MILO was launched in Cote D’Ivoire in 2004, and since then the brand has not done as well as expected. MILO finds itself in a country where the chocolate beverage category is not really developed, where milk is preferred to chocolate beverages, and where water is by far the beverage of choice. So we created a fun, aspirational platform they couldn’t wait to be a part of: “EQUIPE MILO”.
CLIENT: Nestle


Oil on canvas
My world of paint and color

A collection of some of my works. Past time …

Publicis Ghana | The Way of the lion

Philosophy and culture for new young agency

Publicis Worldwide announced the opening of a new agency in Ghana – alleged to be one of the fastest growing economies in sub-Saharan Africa. Publicis Ghana launched business with a strong portfolio of Nestlé brands: Milo, Nido, Maggi, NESCAFE etc.

My roll as the Sr. Art Director was for the development of product branding for Nestlé portfolio. 
I created (The way of the lion) to serve as the philosophy and culture for a new young agency of designers, copy writers, account managers, and to inspire their creativity, work ethics and success of the agency .

Vodafone | Brand Refresh
Brand Campaign & Art Direction

Despite launching in Ghana with a great deal of fanfare – literally painting the town red, Vodafone momentum began to decline after a strong start.

Brand measures were down, as were sales. The brand had failed to engage the hearts and minds of Ghanaians. This campaign sought to engage Ghanaians emotionally while selling the key network benefits of “Instant Connection”, “Crystal Clear Sound” and “Uninterrupted Calls”.

Vodafone
Commentary | Brand Refresh

This campaign sought to engage Ghanaians emotionally while selling the key network benefits of “Instant Connection”, “Crystal Clear Sound” and “Uninterrupted Calls”.CLIENT: Vodafone


The Taste of Nigeria Campaign
Brand Campaign & Art Direction

MAGGI Cube is the single largest driver of the MAGGI business in Central and West Africa, with Nigeria alone contributing almost 60% of the total brand volume for the region. In Nigeria, MAGGI Cube has been around for ages and has become part of the culinary fabric, so much so that it is considered essential for traditional Nigerian dishes. But it’s not all good news. Fierce competition by newer entrants like Knorr has led to MAGGI Cube being increasingly regarded as an “old” brand; one unsuited for modern Nigerian dishes

MAGGI Cube is the single largest driver of the MAGGI business in Central and West Africa, with Nigeria alone contributing almost 60% of the total brand volume for the region. In Nigeria, MAGGI Cube has been around for ages and has become part of the culinary fabric, so much so that it is considered essential for traditional Nigerian dishes. But it’s not all good news. Fierce competition by newer entrants like Knorr has led to MAGGI Cube being increasingly regarded as an “old” brand; one unsuited for modern Nigerian dishes.

Brand development for Keiki’s Nursery

logo & brand development

new identity, focusing on “Keiki” is Hawaiian for “baby” or “child”, literally “the little one”; and their vision is for this state-of-the-art nursery to handcraft “little ones” to exacting standards that yield flawless replicas of proprietary strains; and to serve as a little spark that helps revitalize the agricultural
community.